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Liverpool have sold the naming rights to the club’s new £50 million training facility in Kirkby to insurance firm Axa. “By building on our similar values and vision with Liverpool FC, we will also be able to bring to life our new brand promise to our customers on self-belief with the tagline: ‘Know You Can’.”. We urge you to turn off your ad blocker for The Telegraph website so that you can continue to access our quality content in the future. This is line with AXA’s global tagline ‘Know You Can’ which symbolises AXA’s new promise to its customers, being an encouraging partner to help them feel more confident in achieving their goals and go further. Pictures supplied by ©Getty Images. Liverpool are gearing up for moving into their new home in November following delays to the construction due to the coronavirus pandemic. ', The finishing touches are being added to the state-of-the art facility in Kirkby, Merseyside, Work was delayed this year due to Covid-19 but the complex is nearly ready for Klopp's side. For AXA, it is the latest expansion to its deal with Liverpool.
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Billy Hogan, managing director and chief commercial officer at LFC, said: “We’re delighted to be expanding our partnership with AXA to see them become a principal partner and new official training kit partner. Axa will replace BetVictor, the European online bookmaker, whose three-year deal with the club will expire at the end of this season after it replaced Garuda Indonesia, the country’s national airline, at the start of the 2016-17 campaign. On Tuesday, Liverpool showed off the three full-size pitches that the first-team will train on, the goalkeeping and warm-up areas and the indoor sports hall in the brief look at the training hub. The multinational insurance company will take over from BetVictor, whose contract with the Reds expires this summer. We have already seen their emphasis on driving health, wellbeing, confidence, and self-belief and so deepening their relationship in the field of training makes this partnership a great fit.”. We are no longer accepting comments on this article. “Featuring the AXA logo on the Liverpool FC training kit is a great symbol of our strong ambition to strengthen the AXA brand consideration globally. 'It's fantastic but we have no space for anything. © Sportcal 2020 and Database Right 1997-2020 /. English soccer giants Liverpool have signed an expanded sponsorship deal with Axa, the insurance group, to become a principal partner and official training kit partner from the 2019-20 season. Alisson reveals he defied Liverpool doctors who insisted he... Liverpool 'will move into their new £50m training ground... Alisson and Virgil van Dijk have ushered in a new era of... 'I treated every day like it was my last': Adam Lallana... 'He's a proper player... Firmino will want to start and this guy has put him under huge pressure': Rio... 'Good performances do not give me a headache': Jurgen Klopp insists Diogo Jota's sensational hat-trick will... 'I have no doubt that he will stay': Real Madrid boss Zinedine Zidane believes Sergio Ramos will extend his... CHRIS WHEELER: Ryan Giggs has it all - fame, fortune and medals galore - but the king's crown has slipped... Gordon Taylor, you are full of BULL. We’ve already shared a lot of success since our partnership began in 2018. Liverpool FC and insurance giant AXA have expanded their partnership to include the naming rights of the Reds’ new training centre at Kirkby. Liverpool have given fans an in-depth look at their new £50m training base in Kirkby, The club showed a glimpse of their new home - they hope to move into it in November, Jurgen Klopp's office at the new hub, with a balcony overlooking the outdoor pitches, We're delighted to expand our partnership with @AXA to include the naming rights of our new Training Centre in Kirkby The state-of-the-art facility will be officially known as the @AXA Training Centre and marks our first training complex naming partner.#KnowYouCan | #AXA pic.twitter.com/XYCZtKCgt7. All Rights Reserved. 'I really love Melwood but football changes,' Klopp said back in 2017, when news of the switch first emerged. Meanwhile, Klopp's office, meanwhile, will have a balcony that overlooks the training pitches allowing the Reds boss to keep an eye on the action whenever he wants. Man City pip rivals United as England’s most valuable club. “We look forward to building on our special relationship and continuing to bring to life fantastic experiences for our fans around the world.”. Liverpool have released an in-depth look at their new £50m state-of-the-art Kirkby training base as Jurgen Klopp's Premier League title winners get … “This culture and belief truly complement our values of helping people to go further through our tagline: ‘Know You Can.’”. will also run a range of fan promotions in an effort to help AFC Bournemouth Liverpool’s new £50million training centre is expected to open next month – and it looks stunning. Axa initially partnered with Liverpool in October under a “long-term partnership” to become the club’s first global insurance partner. fellow Premier League club AFC Bournemouth have extended their shirt
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